SETANTA SCREENS LATEST NEWS

I-MOBILE IS NEW ERA IN MOBILE MARKETING

Setanta Screens recently launched a brand new division called iMobile which has quickly become Ireland’s leading mobile marketing services provider.

The company is a one-stop solutions provider for the delivery of content on mobile phones. Services include interactive applications and bulk messaging services delivered directly to mobile phones via Bluetooth, WiFi, GPRS and 3G. iMobile Apps division develop bespoke mobile applications which, when downloaded to customers phones, deliver a wide range of services such as news, sports news, weather mapping, travel information, games, video & audio downloads.

Ronan O’Kelly of iMobile says,

“Our clients were crying out for something which builds genuine, long-term interaction with their customers. The day of sending simple and often unwanted messages are over, you might as well call it Mobile 2.0 because from now on every phone can have the interactivity and simplicity of an iPhone, without the cost. This is a world beating service and we are way ahead of the curve in terms of what we do. It’s superb, like marketing gold-dust”

iMobile also has a full range of delivery platforms, retail, event and transport sites, where the services can be downloaded free of charge. The applications, once embedded on customer’s phones, update dynamically and automatically in real-time and are also interactive to ensure two-way communication with users and the service.

Additional modules such as social networking, real-time transactions, live mapping, timetabling, direct calls, real-time data tracking and a huge array of on-request additional features make this service totally unique. As well as being made-to-order for clients/campaigns, our nationwide service is available at a number of events such as Oxegen, retail outlets/chains and shopping centres, transit hubs, cafes, venues is also downloadable from client websites and via GPRS request. iMobile also offers full integration with EPOS systems, barcode ticketing, premium and standard SMS services and web interface.

The Company also provides the hardware, software, content development, advertising, sponsorship and content management all as one package, or as unique services. “You simply specify what you need and we do the rest”, O’ Kelly adds.

'AIR' AT OXEGEN 2009

Would your brand like to have a fully interactive 24-hour relationship with 80,000 people at the award winning Music Festival, Oxegen 2009?

At this year’s Oxegen Music Festival, Setanta Screens is delivering the world’s largest integrated communications package for the music festival. Over the 12 Square Mile Oxegen site, Setanta is providing promoters MCD with a range of services from large screens and live video production, to site-wide Broadband, event information services and all SMS, GPRS, Bluetooth and WiFi delivery of event information and branded messaging. The entire service is free-of-charge to all festival attendees.

‘AIR’ is the media package that enables companies and products to brand these services. Wherever you go at Oxegen we can send you the information you need, either by video or on you’re phone, advertisers brand that information and provide their own bespoke content to the over 80,000 fans attending and staying at the event.

Ronan O’Kelly of Setanta Screens says,

“This is a massive undertaking, it is at the very leading edge of mobile interactive technology and has never been done before. We call it ‘Air’ because it will be literally everywhere at the festival. We designed it specifically with brands and advertising in mind. We are the official route to information for everyone at the event. There are interactive mapping services, timetables, video delivery, ‘youtube’ like uploads to the big screens, live news updates, and much more, all delivered to each persons mobile, always-on, always live, at no charge. The large screens throughout the arenas, campsite and key traffic points give further interaction. It’s a fully developed, wholly interactive experience. Last year 45,000 people were delivered the service, 14,500 had multiple usages, this year we expect well over 50,000 live, regular users and that is pure gold for any brand who wants to interact with this audience.”

The mobile application will be downloadable from the Oxegen website well before the event and will also be downloadable at specially constructed information points throughout the site as well as at over 25 local Bluetooth download beacons. As well as the in-mobile and onscreen branding, physical branding is available on all the information signs promoting the service.

The mobile ‘AIR’ service is free-of-charge to event attendees, the mobile application only downloads once and updates are automatic within 70metres of any information point/beacon onsite. Uniquely, uploads can also be received anywhere at all, even off-site via GPRS, WiFi or 3G broadband. Another unique feature is that the application is fully dynamic and in real-time, so, Setanta only send one message/application, there is no uptake of additional phone memory or further downloads, it’s all embedded, and all updates are up-to-the minute.

There is full number-recognition, so no unwanted messages are sent, there is no repetition and people can unsubscribe whenever they wish.

Six screens set up at each of the main stages for the weekend will be showing advertisements, branding will also be visible on all interval output footage. Exclusive ‘live’ content will also be delivered by ‘Air’ to Oxegen.ie, MCD.ie and advertisers websites over the three-day event.

IRISH MUSEUM OF MODERN ART USES SETANTA'S SCREEN

Who would have thought that art traditionally viewed in galleries and museums could also be so effective outdoors?

Setanta Screens has installed a 63metre squared modular LED screen in the courtyard of The Irish Museum of Modern Art at The Royal Hospital Kilmainham in Dublin. The screen exhibits Irish artist, James Coleman’s, 1980’s piece ‘So Different…. and Yet”, as part of a series of installations throughout the city.

The temporary screen is the largest installation of its kind and will provide viewers with complete uninterrupted access to Coleman’s art work for six weeks as and from March 6th 2009 to April 26th. For over 30 years James Coleman has used projected film, slide shows and photographs as a powerful means of conveying his reflections on the meaning of images, moving or static.

The Roscommon native is known internationally for being one of the most important and pioneering artists in contemporary art over the last forty years, transforming the role of image and sound in visual art whilst redefining our relationship with the artworks seen in museums and galleries worldwide. His exhibits for this unique event will be located at The Irish Museum of Modern Art, The Project Arts Centre and The Royal Hibernian Academy, offering the Irish public a unique opportunity to view works from several of his collections.

Coleman has successfully influenced and changed the way in which we engage, understand and interpret art today. Displaying his works on Setanta’s LED screen invites yet another change to the way in which he presents and enables a wide interpretation of art, suitable to the ever changing technological shift.

Ronan O’Kelly of Setanta Screens says

“This is exactly the kind of challenge we love. James Coleman’s work demands new and different qualities of our technology and the team have been immersed in the challenge to deliver his unique vision. It is a brilliant illustration of what our team and our equipment capabilities are. James’ work is world-renowned and has a reputation for the very highest of standards, so for him to entrust such an important international exhibition to us is a great honour, it has been a real pleasure for us all to work with and learn from him”.

SETANTA SCREEN GREETS VISITORS AT DUBLIN'S O2

Setanta Screens have recently installed a permanent LED screen at state-of-the art entertainment venue, The O2 in Dublin.

Working with the developers, contractors and site owners, Setanta designed and installed the screens’ structural foundations, structure, screen panels, weatherproofing, power, content distribution and branding elements as a bespoke package to the venues requirements.

The outdoor 12.5 Sq. Metre LED screen installed outside the venue is located at the East-Link roundabout on Dublin’s North Quays. The structure was completed in just 6 days, it houses over 20 Sq Metres of Dynamic branding for venue sponsors ‘O2’ and is also unique to Ireland.

Built and finished to the highest standards, The O2 screen has been designed to operate in all extremes of weather. Content is controlled remotely, in real-time, via a web-based broadcast system and it operates twenty-four hours per day, seven days per week. The installation is capable of carrying all forms of media from text and RSS to live and recorded video.

Ronan O’ Kelly, CEO of Setanta Screens says,

“It is great to deliver a world-class solution here in our home market. The O2 is an amazing venue and for our installation to be part of the public face of the arena helps to illustrate both the value of our products and the abilities of our team”.

Mike Adamson, Managing Director of The O2, says,

“In an ever changing technological environment the screen moves us on from the old styled billboard to new and advanced techniques of relaying information to customers. It has its distinct advantages over billboard type advertising as it is energy efficient and low costing, it’s environmentally friendly and it looks attractive”.

IRELAND'S FIRST INTERACTIVE DRIVE-IN MOVIES AT FARMLEIGH

This summer, Setanta Screens will deliver three days of Drive-In Movies at Farmleigh, in Dublin’s Phoenix Park.

The service is provided free-of-charge by the Office of Public Works at Farmleigh House and was regarded as one of the highlight events of 2008.

Last year’s showings of the likes of Jaws, Grease, The Snapper, The Shining, were oversubscribed with over 2,000 cars full of people enjoying the movies on a 50Sq.m LED screen.

Whilst the movie is shown on the huge screen, the sound is delivered via digital FM signal to car stereos onsite. Further sites nationwide are also being considered for a touring Drive-In event later in the summer.

Setanta Screens and the OPW are seeking a name sponsor for this year’s event.

For further details, please contact Ronan O’Kelly at 01 4748015.

SETANTA SCREENS LIGHT UP THE CHILDLINE CONCERT

The O2, Dublin opened its doors for the first time since its renovation project in 2007, to The Childline Concert in December 2008.

The newly revamped concert venue welcomed acts onto its stage accompanied by 6 large LED screens provided Free-of-Charge by Setanta Screens.

Ronan O’Kelly of Setanta Screens said

“A good few of us in Screens have kids and Childline is just a fantastic charity. Caroline Downey and her team are big supporters of this company and it’s the least we can do to help out. That it happened to be the first gig at The O2, and was very large-scale in terms of screen usage, and the set was one of the nicest I’ve seen for a while, made it a brilliant show to kick-off the year, so it was a real feel-good gig for us”.

Formerly known as The Point Depot, The O2, Dublin was originally built as a rail terminus assisting the local busy port. It was later redeveloped into a concert venue and in 1988, ‘Huey Lewis and the News’ performed making them the first music artists of many to fill the venue with crowds of fans.

The 10th Annual Childline concert took place with acts from all over the world covering the stage to donate in their way to the charity supported by Cheerio’s.